Come for the Sales Growth, Stay for the Support and Peace of Mind You’ve Been Missing.
For product sellers who know they were made to make more.
Build a Thriving Creative Business You Love
(Without the Overwhelm… and the Crushing Sense of Doom)
You pour your heart and soul into your business.
You crave the freedom and flexibility of a creative life that sustains you financially and makes you feel proud.
Right now, each sale feels like a battle or maybe you're overwhelmed by the 'should do this' of running an online shop.
Sometimes it probably even feels like you're juggling flaming torches while at the same as photographing your latest creation for your a new listing...
You’re not alone. Many small business owners find themselves doing everything and constantly feeling like there is always more to do. It's exhausting. They’re brilliant at their craft but find the business and marketing a constant uphill struggle.
But what if there was a way to break free? To put down the flaming torches, and finally build the creative business you truly deserve – one that brings you joy, profit, and a sense of genuine accomplishment?
Introducing Your Shortcut to a THRIVING Creative Business With Less Stress
This isn’t just another business course gathering digital dust on your hard drive.
It's a ongoing guidance when you need it with expert training to keep you on track and a supportive community, all designed to help you sell more of your products and build a business that makes your heart burst with pride.
Bringing You The Power of Ongoing Support and Training To Grow Your Business By
-
Attracting Your Best Customers (The Ones Who Get You):
Connect with customers who truly value your products and service, and who are happy to pay for quality.
Stop attracting bargain hunters and start attracting raving fans. -
Boosting Your Sales (So You Can Invest in More Supplies… or a New Kiln!):
Implement proven strategies to convert more browsers into buyers, whether they find you on Etsy, your own website, or at craft fairs. Imagine finally having the funds to upgrade your equipment, expand your studio, or even take that well-deserved holiday.
-
Build a Sustainable Creative Business (That Fits Around Your Life, Not the Other Way Around):
Create a business that doesn't demand you work every waking hour, giving you more time for making, family, and everything else that matters. Imagine having the flexibility to set your own hours, take time off when you need it, and truly enjoy the freedom of being your own boss. -
Ditch the Overwhelm (and Reclaim Your Creative Spark):
Get the support and accountability you need to stay focused, organised, and inspired. No more late nights, frantic deadlines, or feeling like you’re constantly chasing your tail. -
Master Practical Business Skills (From Pricing to Promotion and Everything In Between):
You’ll get a blend of strategic training – the “why” behind the strategies – and practical “how-to” sessions, covering everything from product photography and social media marketing to pricing your work for profit and managing your finances, specifically for creative businesses.
Unlike a one-off course that leaves you to figure things out on your own (like trying to decipher a complicated knitting pattern without a key and with a tangled ball of yarn), The Make More Club provides continuous support and guidance. We know that real growth happens through consistent action, not just information overload.
- Monthly Live Masterclasses (No Snooze-Fests, We Promise – and Replays Are Always Available): Dive deep into proven sales and marketing strategies, conversion optimisation tactics, and mindset shifts, all tailored for creative businesses. Can’t make it live? No problem! Every session is recorded and available in The Make More Vault.
- Live Q&A Calls (Ask Me Anything – Even About Glitter, Glue, or Getting Your Etsy Shop Seen): Get your burning business questions answered by me personally. No more getting stuck – get laser-focused advice tailored to your unique creative business. Even if you can’t attend live, submit your questions beforehand, and I’ll answer them on the call.
- The Make More Vault (Your Creative Business Toolkit, Available 24/7): Access our ever-growing library of resources, templates, and trainings – available whenever you need them, even in your pyjamas (we won’t judge). This is your go-to resource for everything from marketing templates to pricing calculators.
- A Thriving Community (Your Tribe of Creative Cheerleaders): Connect with a supportive network of fellow makers, crafters, and artists who understand your challenges and celebrate your wins. This is where you’ll find encouragement, feedback, and a sense of belonging that’s invaluable in the often-solitary world of running a creative business. Having a trusted group to turn to when you’re facing a challenge, celebrating a win, or just need a bit of encouragement can make all the difference.
The Make Believe Marketing® Difference
The Make More Club is built around my unique Make Believe Marketing® framework – the three pillars of a successful creative business:
MAKE
Your Shop Work: Your online shop (whether it’s on Etsy, your own website, or both) is your virtual storefront. We’ll help you optimise it for conversions, so it works hard for you, attracting customers and turning browsers into buyers.
BELIEVE
in Your Business: Confidence is key. We’ll help you cultivate a strong belief in your products, your brand, and your ability to succeed. Because when you believe, your customers will too.
MARKETING
to Sell More Products: Marketing isn’t just about shouting about your products; it’s about connecting with your ideal customers and building genuine relationships. We’ll give you the strategies and tools to market effectively, without feeling pushy or salesy.
These three elements – a high-converting shop, unwavering belief, and effective marketing – are essential for creating a thriving creative business. You can’t succeed with just one or two; you need all three. And that’s what The Make More Club helps you achieve.
The Make More® Club is the best place to be if you want to really stretch your business and take control of your marketing, while having a whole close community of business people to bounce ideas around with.
Nicola's knowledge, resources and classes have allowed me to grow a bigger business beyond my dreams AND to see what more it can be.
Nat McCallum, Wood Love To Make
Pricing Your Work for Profit (A Common Struggle We Solve)
We know that pricing your handmade goods can be a real headache. You don't want to undervalue your time and skills, but you also want to be competitive. Inside The Make More Club, we’ll give you clear pricing strategies and tools to help you confidently price your work for profit, ensuring you’re earning what you deserve. No more guessing games or feeling guilty about charging what you’re worth. We’ll cover:
- Calculating your true cost of materials and labour.
- Understanding different pricing strategies (keystone pricing, value-based pricing, etc.).
- Setting prices that reflect the value of your craftsmanship.
- Confidently communicating your pricing to customers.
Club members say it best!
Here’s why they LOVE The Club
Marketing That Actually Works (Without the Confusion)
Marketing your creative business shouldn’t feel like a mystery or a chore. We’ll demystify the process, providing clear, actionable strategies that actually work for creative businesses. From mastering social media (without feeling like you have to be on every platform all the time) to crafting compelling product descriptions that entice customers to buy, we’ll give you the tools and training you need to reach your ideal customers and boost your sales. We’ll explore:
- Identifying your ideal customer and understanding their needs.
- Creating a marketing plan that fits your business and your personality.
- Using social media effectively to connect with your audience.
- Writing product descriptions that sell.
- Leveraging email marketing to build relationships and drive sales.
Get More Done
Whether it’s being more productive, boosting your sales, or freeing up your time, The Club helps you get more done.
Go For Growth
With a dedicated support network, you’ll have expert advice to help you grow and succeed.
Feel Confident
When you’re on your own, it’s easy to doubt your decisions. Together, everything feels more achievable
Time Management for Creative Souls
(Balancing Making and Marketing)
Juggling making, marketing, admin, and everything else that comes with running a business can feel impossible. The Make More Club will help you manage your time effectively, creating a sustainable workflow that allows you to balance your creative passion with the demands of running a business. No more burning the candle at both ends! We’ll help you:
- Prioritise tasks and focus on what truly moves the needle.
- Create a realistic schedule that works for you.
- Batch similar tasks to increase efficiency.
- Set boundaries and avoid burnout.
Hey, I'm Nicola Smith, Founder of The Make More® Club
>>My Story – From Photographer to Creative Business Mentor
My journey started with a love of photography, which led me into the world of sales and then marketing. But it was when I started my own personalised stationery business (handling everything from weddings to funerals) that I truly understood the challenges creative business owners face. Then, when I launched my online marketplace, CaboodleDoo, I realised how many talented makers were struggling with the business side of things.
That’s when A Handcrafted Business was born in 2012. I realised my passion wasn’t just in making; it was in helping other creatives succeed.
I understand the unique blend of passion and practicality required to thrive in this world, and that’s what I bring to The Make More Club.
I’ve been in your shoes, I’ve felt the overwhelm, and I’ve discovered the strategies that truly work.
Here are my go-to mantras:
"Keep It Simple, Sunshine!" (Because complicated isn't better)
"Shoot For The Moon!" (Dream Big)
"Create Your Own Unique Path." (It’s all about doing business your way)
Your Business Mentor in Your Pocket
Think of The Make More Club as having your own business mentor and coach in your pocket. Someone who understands the unique challenges of running a creative business, who’s been there and done that, and who’s ready to guide you every step of the way. You’ll have access to expert advice, practical training, and a supportive community – all at your fingertips. It's like having a constant source of inspiration, motivation, and practical guidance to keep you on track.
Time and Money Saved
Imagine how much time and money you spend trying to figure things out on your own. Searching for information online, taking courses that don’t quite fit, and making costly mistakes. The Make More Club streamlines this process, giving you access to proven strategies, expert guidance, and a supportive community, all in one place. This saves you valuable time and money, allowing you to focus on what you do best: creating. No more wasted hours scrolling through endless blog posts or throwing money at marketing tactics that don't deliver.
Club members see transformational results, here’s what they have to say...
What You'll Achieve Inside The Make More Club:
- Imagine… consistently selling out your stock at craft fairs. Instead of: "Imagine… consistently selling out your stock at craft fairs." Try: "Imagine arriving at a craft fair, setting up your stall, and within hours, seeing those little 'sold' stickers popping up on nearly every item. Imagine the buzz of excitement as customers admire your work, the satisfaction of knowing your creations are truly valued, and the thrill of going home with a near-empty stall – and a full wallet. You can finally breathe a sigh of relief knowing your hard work has truly paid off."
- Picture yourself… receiving glowing reviews from happy customers. Instead of: "Picture yourself… receiving glowing reviews from happy customers." Try: "Picture yourself checking your inbox and seeing a notification: a new five-star review. You click through and read the heartfelt words of a customer who absolutely adores your creation. They describe the joy it brings them, the perfect fit it is in their home, or how it was the perfect gift. This isn't just a sale; it's a connection, a testament to the passion you pour into your work. It's the kind of feedback that makes all the late nights worthwhile."
- Envision… having a waitlist for your custom creations. Instead of: "Envision… having a waitlist for your custom creations." Try: "Envision opening your order book and seeing a steady stream of requests for your custom creations. Imagine the feeling of knowing your work is so sought after that people are willing to wait for it. This isn't just about having orders; it's about building a reputation, establishing yourself as a true artist, and creating a sustainable demand for your unique skills."
- See yourself… confidently raising your prices. Instead of: "See yourself… confidently raising your prices." Try: "See yourself confidently raising your prices, knowing you’re charging what you’re worth and attracting customers who value your artistry. No more underselling yourself or feeling guilty about making a profit. You understand the true value of your time, skill, and materials, and your customers recognise it too. This isn't just about making more money; it’s about valuing yourself and your craft."
- Imagine… finally having the time and financial freedom. Instead of: "Imagine… finally having the time and financial freedom." Try: "Imagine finally having the time and financial freedom to pursue your creative passions without the constant stress of chasing sales. Picture yourself setting your own hours, taking time off when you need it, and enjoying the flexibility to be there for family, friends, and the things you love. This is about creating a business that supports your life, not the other way around."
We’ve got three core session types, "Mission", "Q&A" and "Marketing" - the perfect combo to keep you growing and making more!
MISSION:
We kick start every month with our MISSION sessions, usually on the first working day of the month.
It’s crucial time working on your business, not in it—looking at your actual numbers, pinpointing what’s working, and identifying where to focus next. You’ll leave the session with clear action steps to grow your sales and focus on what will actually help you Make More from your business
I love these sessions because they’re based on the real life and data from your business, not guesswork! We dig deep into what’s actually happening so we can tackle the real issues and drive real growth.
Think of it as your monthly reset button, but even better.
Q&A:
This is your time to ASK ANYTHING! Got a question? We’ll turn it into a golden opportunity to move forward and dive deeper into what’s stopping and slowing you down.
We dig into whatever’s you need help with or to talk through; from the 'how to', to your brand, to product listings, to SEO, to photography or looking at your objectives, strategies and tactics, anything goes! No question is to big, small or silly!
What I love most is how these sessions spark lightbulb moments. Because we don't know what we don't know, meaning your question helps and inspires others too!
The best part is, you get the answer you need, plus you might even solve your next challenge before it pops up!
Marketing:
These are your practical, hands-on 'GET IT DONE" sessions.
These hands-on sessions are about getting tasks done, together, so afterwards you'll see a positive impact your sales or systems. Each month we focus on a different key marketing topic like increasing product listings conversion, achieving higher SEO ranking pages, or writing email that bring in sales.
You’ll leave each session, not with a list of things to do after the session but having got things done IN the session. How fantastic is that!?
I love these sessions because this is YOUR marketing time, they are all about helping you get stuff done, not just talk about it!
And QUARTERLY we get together for...
Insight Check:
Every quarter, we come together to discuss what’s working, what’s not, and what’s changing in our online marketing world in an eyeopening roundtable discussion.
We'll cover whatever is changing that matters, from SEO, social media, trends, seasonal marketing and even tech and legal so you’re always ahead of the curve.
PLUS YOU GET...
🎥 Instant Access:
All our sessions are recorded and safely tucked away in the members’ hub, ready for you whenever you need a catch-up.
🏆 Club Champion Awards
I’m always keeping an eye out for members doing amazing things, big or small! There's no better way to celebrate than with awarding a CLUB CHAMPION badge. And the best part, when you reach 6 badges, and you can claim a reward, maybe even a 30-minute 1:1 session with me!
AND...
👥 Co-Working Sessions
Working solo can be tough, so we’ve got weekly co-working sessions led by our amazing admin, Kirsty. These are your times to crack on with your to-do list and get unstuck with tech issues and brainstorm ideas.
💡 Business and Marketing Inspiration
Stuck on how to move forward? We’ve got you covered. Get fresh ideas, strategies, and creative solutions to help you tackle whatever comes your way.
📚 24/7 Resource Library
An ever-growing treasure trove of past sessions, classes. If you’re ready to make more from your business, this is your go-to for expert advice.
❤️ A Warm, Supportive Community
Being a creative or product entrepreneur can be a little lonely, but not here! Our community is packed with people who get what it’s like. Share your wins, ask for help, and know you’ve got a whole crew behind you, cheering you on every step of the way.
It’s all here, ready for you to dip into whenever you need it. You can use all of it—or just the bits that fit you. Even showing up for one session can be a total game-changer.
Who The Make More Club Is For:
- You’re a creative business owner selling physical or digital products online (on Etsy, your own website, or other platforms).
- You’re a maker, crafter, artist, or artisan who is passionate about your work but finds the business side a bit of a mystery (or a major headache).
- You’re ready to invest time and effort into growing your business and are willing to implement the strategies and advice provided.
- You value community, support, and learning from others who understand the unique challenges of running a creative business.
- You're tired of the feast-or-famine cycle and crave consistent sales and a sustainable income.
Who The Make More Club Isn't For:
- You’re looking for a “get-rich-quick” scheme or a magic bullet that will instantly transform your business without any effort on your part.
- You’re not willing to put in the work required to implement the strategies and advice shared in The Club.
- You’re solely focused on offline sales (although many of the marketing and business principles we teach will still be valuable).
- You’re not comfortable with online communities or participating in group discussions.
Who The Make More Club Isn't For:
- You’re looking for a “get-rich-quick” scheme or a magic bullet that will instantly transform your business without any effort on your part.
- You’re not willing to put in the work required to implement the strategies and advice shared in The Club.
- You’re solely focused on offline sales (although many of the marketing and business principles we teach will still be valuable).
- You’re not comfortable with online communities or participating in group discussions.
READY TO MAKE MORE®?
😔 Before The Club
😔 Stuck and overwhelmed by the endless list of tasks you want to accomplish...
😔 Struggling to breakthrough the ceiling you've hit in your business...
😔Running in circles and chasing your tail, trying to pin down that consistent monthly sales?... it's like living on a rollercoaster!
😔 Frustrated no-one else understands the passion that drives you forward...
😔 Wishing you had answers when you can't see the wood for the trees because feeling stuck sucks, and you don't have time to waste...
😔 One minute you're brimming with possibilities... The next... doubt.
😊 WITH THE MAKE MORE® CLUB
😊 Ready and raring to go... Nothing is going to get in your way!
😊 Achieving your biggest goals and setting new "amazeball" targets...
😊 Energised and confident about what needs to be done, when and how you're going to do it!
😊 Unstoppable with friends by your side who understand you and your aspirations
😊 Empowered, ready to tackle any challenge that comes your way. Watch out world!
😊 Focused, excited and loving your business and life... and if you do ever have a blip, you have the Club to lift you back up.
P.S. What Happens In The Club Stays In The Club!
The Club is the friendliest, most helpful community I know so we don't really need rules.
But if they needed to be said, they'd be...
Be kind, be respectful and "what happens in The Club stays in The Club" which means...
Anything you say, reveal or discuss is completely safe with us and won't be discussed anywhere else.
Your words won't ever be used against you.
Your ideas won't ever be stolen.
That's not how we roll!
The Club is here to inspire you, help you, get you unstuck and to allow you to fly as high as you dare.
I'M A YES - LET ME IN! >>>READY TO MAKE MORE SALES AND PROFIT FROM YOUR BUSINESS?
If you’re ready to MAKE MORE and stress less,
now’s the time to jump in and join The Make More® Club.
For ALL the support you need to get your business where you want it to be, it’s just:
£47/month
Immediate Full Access To Everything. No Tie In. Stay As Long As You Choose.
I'M IN!OR TAKE ADVANTAGE OF THIS FANTASTIC 12 MONTH OFFER
>>> GET 3 MONTHS FREE <<<
(save £141.00)
Join The Make More® Club today to get 12 months for 9.
That's a whole year of business guidance and support.
- Get EVERYTHING The Club offers:
- monthly live sessions:
MISSION,
MARKETING,
Q&A
plus quarterly Insight Roundtables
and weekly co-working - training resources library
- a supportive community
- Club Champion Rewards
You'll get this discount for each year you stay as a member.
FAQs
How do I access The Club?
What does everyday access to expert advice mean?
When do live sessions take place?
What are Club Champions?
Is there a tie in period?
Will I be able to get a refund if it isn't for me?
How much time do I need to dedicate to The Club?
What if I miss a live session?
IMPORTANT: The Make More® Club Small Print (Don’t worry, it’s all pretty simple)
- The Make More® Club is a subscription service, available monthly or annually.
- There’s no tie-in period for monthly members—just give 7 days' notice to cancel, no questions asked.
- The price you join at is locked in for as long as you remain a member. If you leave and rejoin later, you’ll pay the current rate at that time.
- Annual memberships come with 3 months free when you pay for a full year upfront.
While we provide all the tools, guidance, and support you need, your results depend on your work. If you feel stuck, frustrated, or want feedback, all you need to do is ask—that’s what The Club is for. We’re here to help you make progress!
Please read full terms and conditions here
Final Note:
Running your business doesn’t have to be lonely or overwhelming. It’s easier when you’ve got a community behind you - people who believe in you, hold you accountable, and guide you with advice you can trust.
The Make More® Club is a tailormade community that gets you, with the support, training, and advice to get you exactly where you want to go.
If you ever need help, guidance, clarity, or just someone to cheer you on, The Club is here, ready to give you the tools, advice, and support to grow your business and make more.
All you need to do is ask.
