Ready To Finally Start Making Serious Cash From Your Craft?
Take Your Handmade Business
FROM 'OK' TO 'OMG' IN 10 WEEKS
so that you can live a happy, creative life with purpose, flexibility & freedom
I WANT IN!I work with wonderfully talented, creative people (just like you)
who are amazing at what they do (even though they don't always know it!)
but who feel they could be making more money.
Whether you are looking to sell out handmade products, fill your craft classes,
create recurring income, find the missing marketing piece,
or you're ready for the next level of £££; get ready for a fresh approach to fire up your creative business and marketing. You'll be wishing you'd always worked this way.
It all centres around the Make Believe Marketing® method, to give you financial control, freedom and flexibility while igniting your passion for life. This is the best course I have ever created! It's taken the best of all my knowledge and experience and put cherries, sprinkles and sparklers on top too!
There is no awkward or uncomfortable marketing here, instead this is discovering business and marketing you can actually enjoy, with customers you love talking to and who LOVE TO BUY from you.
This isn't marketing you 'should' be doing,
it's about what you CAN DO and WILL DO,
to create the life you want/need/desire.
Do you ever feel like this?
You're making some sales, but they are wildly unpredictable.
You need more sales, more control and more consistency in your life and business.
Business is 'ok', but you're ready for more.
It's time to make this happen, but where to start?
You're procrastinating over marketing and selling, it feels so hard right now.
You worry 'Is it good enough?'. Doubts are killing your dreams. It doesn't have to be this way
Lovely people say lots of lovely things, but they take one look at your prices and say 'how much?'
Compliments don't pay the bills. You need buyers not browsers.
Sales aren't bad, but your bank balance doesn't reflect all the hard work.
Something has to change. You need to take control.
You have a craft. You have an idea. You have a dream.
But you don't know where to start or what to do first.
You love your business but hate marketing.
There has to be an easier way.
If you're ready, I'm ready to help you
(Places are limited)
I need this NOW!
When your business is working for you...
...it feels RIGHT! It feels GOOD!
You're doing what you are meant to do.
It's your business sweet spot.
It's working for you, your family, your craft,
your customers, your bank account and your time.
(Granted it won't be perfect every single day, but it can feel this way more often than not!)
You've got the craft, how great would it be to have all this as well?
FOR YOU
Having a business that works for you, enhancing your life and family, not the other way round.
Having a sense of direction, a purpose, being in control and confident. There will be moments where things don't go to plan, that's normal, you can handle it because you have a plan!
You are known and being the person you desire to be.
Your CRAFT
Spending your time doing what you love and being paid well for it.
Sharing your craft with others, making money at the same time and knowing you are making others happy.
Waking up with a smile everyday and looking forward to the creative day ahead.
Your BUSINESS
Definition of business: 'the activity of making, buying, selling or supplying goods or services for money.'
Making money from your business, living the life you want to live.
Paying your bills, putting nice food on your table, treating yourself, going on holiday, BEING FINANCIALLY INDEPENDENT all because you serve your customers well.
Your CUSTOMERS
Having happy customers, who you love to work with and who happily pay what you're worth.
Knowing your customers believe they are getting the best part of the deal. They tell their friends, and their proud to buy from you.
Marketing and selling is a pleasure not a chore because you love talking and listening to your customers.
Are you ready to take your handmade business to the next level?
Introducing "Make Believe Marketing®"
From 'OK' to OMG in 10 weeks
so that you can live a happy, creative life with purpose, flexibility & freedom
Make Believe Marketing® is a method which came to me in an instant eureka moment, that was years in the making.
I've been mentoring makers and crafters, designers and photographers, artists and creatives in business for over 9 years, and before that I ran my own successful handmade business.
I understand all the pitfalls, the blocks and the traps which creative small business owners can fall into and need a helping hand to go over, under or through. Running your own business can be a lot like going on a bear hunt!
Make Believe Marketing® is designed to turn frustrated creative business owners into thriving creative entrepreneurs by giving them structure, confidence and marketing strategies they need to allow them to make money from their craft with the freedom and flexibility they need from life.
MAKE - this is your workroom, your design studio, your office, it's your safe "behind the scenes" space.
Here you can be everything from head designer, to chief bottle washer.
It's where the foundations and keystones of your entire business come together. Without all of this in place, it can all collapse. However with all of this in place, you are ready to fly onwards and upwards to the next stage.
BELIEVE - this is your mindset, your ego, your confidence.
A lack of belief can stall your business before you even get going... but let's not even go there! It's a sad fact that this is the area which breaks far too many small creative business owners. Instead it's time to ditch the doubts. To create good habits. To kick start into action. To build on your strong foundations.
If you have strong foundations, you'll learn how to lean in and trust them, like an abseiler trusts their ropes.
You haven't come this far, to stop now!
MARKETING - this is showing up consistently, and even liking it!
This is being visible in the right places, saying the right things, at the right time, to the right people. It's a strategy.
It's getting out into the world with confidence and purpose because you want to and not just because you think you should! (It's time to get rid of the 'shoulds', 'woulds' and 'coulds', and instead stay focused on your plan and work it baby!)
The last thing you want is to rely on marketing you hate doing. But unless you can create a great marketing system... that maybe what you are forced to do.
You've never seen anything like this before!
(because it's brand new!)
After 10 weeks of Make Believe Marketing® you will have:
- a business you love and believe in, with super strong foundations to keep building on
- a business that you are super passionate about, has a purpose and which makes you happy
- a business that gives you financial freedom and allows you live the life you want
- an unstoppable belief (and a strategy for keeping it or getting it back quickly on those days!)
- a complete marketing blueprint for your business (that you won't file away and ignore) to bring you in the sales you deserve
- a big picture vision and a plan, coupled with a determination and commitment you have never experienced before
- everything you need to fulfill your passion and purpose... really this is just the beginning... from here you will be ready to fly.
By the time you've completed this course, you'll have the complete blueprint for your perfect business, giving you the income you desire, with the flexibility and freedom you need to live your life... all from your craft.
During Make Believe Marketing®, I will hold your hand each step of the way.
I'll be here right alongside you to light the way, to encourage you, motivate you, inspire you, guide you and keep you going.
You will get a combination of recorded and live trainings each week as well as written tasks and workbooks to support you through the process.
Each week you will have at least one hour of group coaching with me on Zoom too, where you can ask any questions and I'll give you straight, honest, and useful answers.
If you are a frustrated creative business owner, who wants more from your business, during these 10 weeks, you will have my full care and attention on you and your business.
I'm here to get you to where you want to be.
It's time to step up a level, or even two!
What are you waiting for?
With the Make Believe Marketing® method there will be no stopping you becoming a Master Maker!
It all sounds amazing, but would you like to know the nitty gritty?
Okey dok... so this is how the magic happens.
Inside Make Believe Marketing® we will
work together on your business for 10 weeks.
And because I want you to hit the ground running in our 10 weeks together I've added in a bonus Welcome Week before we start.
During our welcome week we will get to know each other properly, be warned I'll be sneaking in some work for you to do too.
Also Easter falls in the middle of these 10 weeks, so I've also included a two week break for you to eat chocolate (ok, that's for me!), to gather your thoughts, and to catch up if you need it. I'll still be around, it's just the training that pauses.
By the end of our time together you will have complete FAITH in your business.
No more stuck in the backroom, thinking 'maybe one day I'll...'
No more hoping for sales without actually marketing your business
Just complete FAITH, with clarity and purpose!
Welcome Week
1. First we get to know each other.
Connections and supportive friendships - you can't beat them!
2. Finalise your Promise and your Do-Be-Do.
(Everything we do going forward is working towards this)
3. Business Models & Opportunities.
Let's make sure you are making the most of your craft and all the amazing opportunities available.
Weeks 1-3: MAKE
1. Products & People
2. Pricing, Place & Planet
3. Property, Policies & Processes
These three weeks are all about making sure you have the strong foundations in place to create the best business for you, with everything running smoothly, so you can focus on growing your business and bringing in more sales, knowing you will be profitable.
Weeks 4 & 5: BELIEVE
1. It's time for an injection of confidence and a big old dose of self belief. Let's break down the barriers to your success.
You haven't come this far, to stop now!
2. This is where we squash any wobbles you still have and create your belief strategy to get you through the other side of any future wobbles.
Now the fun really starts...
Weeks 6 - 10: Marketing
It's time to create your marketing strategy to bring you in your sales and customers, to make the most of the work you have already done.
This is your own individual, strategy that will work for you and your business.
Together we breakdown the handcrafted marketing star.
Step by step, refining the process until you have your EUREKA moment. It will happen!
How it works...
We will have a Facebook group, and maybe even a Whatsapp group,
to stay in touch, get support and to build up lifelong friendships.
I will to make it as easy as possible for us to stay in close contact over the 10 weeks.
But that really isn't the part you want to know about...
what you really want to know is how the training will be delivered and when the live sessions are....
You'll get a training session and a live group coaching call with me, Nicola, each week for 10 weeks.
This means you get time to learn, time to do and time to ask questions.
The training will usually be a video to watch. You'll also have access to the resource library where you'll find written guides to refer to. Some sections have workbooks/ spreadsheets downloadable as PDFs as well, if needed.
The group coaching call will be on zoom and will include hot seats.
When will the live sessions be?
I'm doing something I haven't done before. I'm waiting until I know who is joining me for the course before setting the days and exact times for the live sessions. We will agree these during the welcome week.
I know this may backfire because you want to check if you can make the times, BUT I want to do my best to make sure the live sessions work for everyone. And I won't know that until I know who is joining me.
If need be I will mix up between time zones and may even occasionally offer multiple live sessions.
I'm here to help you get the most from the course, and I can't do that if we aren't seeing each other!
While I can't promise all the sessions will work for you, I can promise to be there for you.
I'm not a business coach who tells you what to do and then leaves you to it.
I'm a hands-on, let's find the best solution for you kind of coach.
Welcome week is - 14th February 2022
It's the perfect time to show you and your business some love!♥
This is for you if...
You want to make more from your craft... whatever stage you're at right now.
It's about you making more money, but it's also about more freedom, more flexibility, more pride,
more confidence, more independence, and even more respect for you too.
This isn't for you if you're super happy where your business is right now and want everything to stay exactly as it is.
If this is you, amazing. I'm really pleased for you.
IMPORTANT!
This will be the first time I've delivered this course with online group coaching, which means
I am inviting you to join me for this, the beta course.
It's the inaugural opening.
It's a big deal for me. It's important that I get it right, that you get the results.
I've run many successful courses before, just not this particular one. And this one is my baby.
This course has been over two years in the making.
From the moment I had my first 'THAT'S IT' moment through right now, where you have a chance to join me on this incredible journey.
With all my experience and knowledge behind me I'm more than confident that you will get the results - I wouldn't be here now, if that wasn't the case.
It does mean there will be some flexibility in the delivery as I make sure you get the best experience and results possible.
(Which really means you'll get more than I am promising here and you get this at the beta price.)
Join Make Believe Marketing® Today
This founding members price is only available this one time which means you won't be able to get your hands on this course at this price again.
So there really has never been a better time than Right Now.
Pay in full BONUS: you also get a 1:1 Power hour (worth £195) with me. Exclusively for paying in full!
(This needs to be taken during duration of the course!)
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If you have questions about Make Believe Marketing email [email protected]
Would you like more... go on then... how about...
Bonus Sessions for joining Make Believe Marketing®
I'm also bringing in THREE Guest Experts to share their knowledge with you in live classes - so you can pick their brains, not just mine.
1. A Systems Wizard!
When your business has systems, it runs smoothly and efficiently and has room to grow.
Let's just say your future self (and future staff?) will thank you for this!
2. A Facebook Ads Genius!
Actually that is the last way she would describe herself, but to me this sums her up perfectly.
What she doesn't know about Facebook Ads, you don't need to know!
3. The Quiz Queen!
Showing you a genius way grow your email list, with buyers not browsers.
This is a marketing technique you will love.
Actually, these three classes alone could revolutionise your business and are worth joining for ... WOW!
And...
yes, I have one more for you...
You get a TRUST THE TECH session to make sure you don't get stuck, throw your computer out of the window or have any excuses!
I want you to avoid problems not create tech headaches!
I don't think I need the MAKE section, can I skip this?
Can I just learn the MARKETING part?
What if I can't make the lives?
I'm not sure I have the time for this right now
You do have ONE more option....
10 weeks to work on your business is AMAZING! And during this time you WILL make giant leaps forward.
Did I mention I have a 'no-one left behind' policy?
The thing is, I don't want you to stop here. I want you to keep the momentum going.
We will be implementing as we go throughout the course but, let's be realistic, time is going to be a factor. And you only have one pair of hands....
Which is why, I want to give you the option to have even more time with me.
I haven't even announced these yet, so this is secret squirrel time.
Straight after Make Believe Marketing® I will be hosting a series of THREE 3 week bootcamps back to back. These bootcamps are all about action taking, hence the name bootcamp. I'll be teaching you everything you need along the way, but these are all about DOING not learning.
You will be in the perfect position for these after Make Believe Marketing® because you will know exactly how everything comes together, and I'm confident these three bootcamps will be perfect for you. Hence the offer. Make Believe Marketing on it's own will work wonders, but this is Make Believe Marketing® PLUS!
The three bootcamps are:
Audience Accelerator - three weeks growing your audience, so you can be seen by more of the right people (you know exactly who they are now)
Email MasterPlan - three weeks growing your subscribers, so you aren't relying on fickle Facebook (or any other social platform)
Search (SEO) GamePlan - three weeks improving your SEO on a platform of your choice, so your customers can easily find you
You'll be feeling ready to take on the world by the time you've finished Make Believe Marketing®, so it makes sense to keep the momentum going.
These bootcamps will be £197 each when I release them, closer to the time.
However if you want to add these to Make Believe Marketing® right now, you can get all three for just £300.
It will mean you work with me, on your business for 5 months.... WOW! Imagine the impact that will have!
My energy and infectious enthusiasm and for 5 whole months!
Oh and if you pay in full, you get TWO 1:1 power hours (worth £390) with me over that time as well!
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I don't usually offer a guarantee of any kind on any of my courses - simply because the magic happens when you put the work in, and I don't have any control over that part of the process. As the saying goes you can lead a horse to water... not that I am calling you a horse you understand!
When you join me for Make Believe Marketing® I am going to give you a guarantee. I really like this.
I am confident that once you have completed our time together, you'll love your business and find a marketing path you will enjoy, with a clarity and understanding that means you will inevitably grow your business. I can't promise how much by or over what time scale, but I can promise change from where you are now.
So my 'guarantee' to you, is if for some reason you do not see a positive change, and you've done the work, reach out to me.
I will help troubleshoot what isn't working for you, so you know what you need to do.
I won't turn you away or blame you for the lack of results. Instead we will figure it out together.
This is my 12 month guarantee for you.
A few of the fabulous creatives businesses I have the pleasure to work with.
Finally... the all important small print
This is not a "Get Rich Quick" scheme. I'm sure you already know this isn't about becoming an 'overnight success'! However it means I need to point out that there is no guarantee for how much you will earn from taking this course. The level of your success depends on you, your skills, your determination and your business, which really means I'm here offering you knowledge and support to work with you on your business, but it's up to you to do the work. Nothing on this page or any of my websites or emails is a promise of earnings or a guarantee of results.
EVERY EFFORT HAS BEEN MADE TO ACCURATELY REPRESENT MAKE BELIEVE MARKETING® AND MAKE BELIEVE MARKETING PLUS.
© Nicola Smith 2022. All Rights Reserved.
