Set Up the GA4 Report Your Ecommerce Business Actually Needs

This short, clear video guide walks you through building a custom Explore report in GA4, so you can stop guessing and start optimising your shop for more sales.

Learn how to EASILY set up the Ecommerce Overview Report in Google Analytics (GA4).

WHEN YOU KNOW EXACTLY WHAT'S HAPPENING IN YOUR BUSINESS IT'S EASY TO GROW AND SCALE.

What You’ll Learn:

  • How to build your own ecommerce explore report in GA4
  • What metrics matter (and what to ignore)
  • Simple next steps based on what the data shows

Why It’s Worth It:

You don’t need a PhD in analytics to make GA4 work for you. Just the right report and a guide that shows you how to build it.

Subscribe today to access the tutorial and start turning data into decisions.

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Meet Nicola Smith

Hello, I’m Nicola Smith
Business Mentor and Ecommerce Strategist for product-based founders who want to sell more, more profitably and enjoy the process.

I work with ambitious creative entrepreneurs, independent shop owners, and kitchen table brands ready to turn brilliant products into brilliant businesses.

With 20+ years of experience running and mentoring creative businesses (and a long-standing love of great marketing), I help you build smart strategies that feel good and make money.

I believe in handcrafted businesses, with handcrafted plans.
No one-size-fits-all funnels. No generic tactics. Just marketing that works for you.

Let’s make this business of yours profitable, purposeful, and properly set up for growth.